SIGNPOSTConsumer Discretionary

Signpost India Limited

Advertising & Media Agencies · ISIN INE0KGZ01021 · BSE 544117 · NSE EQ · FV ₹2
Last price
₹262
-0.53%today
What this company does

Signpost India Limited operates in Advertising & Media Agencies, part of the Consumer Discretionary sector. It booked ₹152 cr of revenue in its latest quarter (Q1 FY27) and kept 12.3% of sales as profit. It is the largest of 3 Advertising & Media Agencies companies we track, by market value.

In the report:
59out of 100
Equitytale Health Score
Mixed

Healthier than 59% of companies in Consumer Discretionary, on the 5 of 6 measures we could read for it. Each measure is ranked against the 326–421 companies that reported it.

Measures financial condition, not whether to buy. Learn what this score means · How this is calculated

Price momentum
neutral
RSI (14)
46

At close. Not part of the score.

Profitability & returns88

How much profit it earns on the money it employs

Balance sheet40

How much it owes, and whether earnings cover the interest

Cash quality30

Whether reported profit actually arrives as cash

Valuation38

What today's price implies, against our models or its peers

Governance & risk100

How much of the promoters' stake is pledged, and how much they hold · highest in its sector on what we could measure

Not measurable for this company: growth & consistency. Those pillars are left out of the score rather than counted as zero.

Is this company doing well?
not investment advice
Looks broadly healthy
Strengths
Makes a profit
Sales up 11% vs last year
Profit up 22% vs last year
Promoters hold 60%
No promoter shares pledged
Strong 26% return on equity
Turns profit into real cash
Watch-outs
None flagged from our data

What if I invest in SIGNPOST?

Set a growth rate and see what a monthly SIP would add up to. Your assumption, our arithmetic.

You would put in
₹12.00 lakh
120 instalments
At 10% a year, it would become
₹20.15 lakh

The starting rate is a round number, not a view on this company — this is your assumption, and the figure above is arithmetic on it. Returns are not steady year to year, and a real holding would not grow in a straight line. We do not publish price targets or predict returns.

Key ratios · latest quarter + price
₹262 -0.53%
latest close · 2026-09-17
52-wk low ₹24042 sessions so far52-wk high ₹325
Is it cheap or expensive?
What you pay for the profits, book value and cash flow. Higher isn't automatically worse — it can signal faster growth.
P/E ratio18.8Average
LowAverageHigh
P/B ratio4.87High
Below bookModerateHigh
EV / EBITDA11.2Average
LowAverageHigh
How good is the business?
How much profit it earns from its money and its sales.
Return on equity26.0%Strong
WeakFairStrong ▸15%
Return on capital31.1%Strong
WeakFairStrong
Net margin12.3%Decent
ThinDecentStrong
EBITDA margin23.1%Healthy
ThinDecentHealthy
Is it financially safe?
How much it owes, and whether it can comfortably cover it.
Debt to equity0.67Moderate
LowModerateHigh ▸1
Interest cover7.4×Strong
RiskyOkayStrong ▸5×
Current ratio1.26Healthy
Tight ◂1HealthyAmple
More figures
Market cap
₹1,401 cr
Book value
₹54
EPS
₹3.49
latest quarter
Net debt
₹176 cr
owes more than its cash
Enterprise value
₹1,577 cr
EBITDA
₹140 cr
annualised
EBIT
₹118 cr
annualised
Operating margin
19.5%
Return on assets
10.9%
Earnings yield
5.33%
P/S
2.30
Sales / share
₹113.9
Tax rate
27.1%
Face value
₹2
Shares
5.3 cr
Working capital
₹79 cr
Current assets
₹385 cr
Current liabilities
₹306 cr
Delivery %
52.4%
Strong / safeFairWeak / riskyValuation — a level, not good/badBands are general rules of thumb, not advice.

P/E, ROE, ROCE and margins are annualised from the latest quarter; per-share and balance-sheet ratios use the most recent balance sheet on file · prices as of 2026-09-17.

Worth vs price · from the FY 2025 report & filings
not investment advice
Hard to value confidentlyLow confidence
The market price is far above what these earnings- and book-based models support — a fast-growing or asset-light business can trade well above them for years, so we won't put a confident number on how overpriced it is.
Models span ₹59₹100, midpoint ₹92

An educational model from the company's own filings, every assumption shown — not investment advice or a price target. Prices can stay above or below any model for years.

P&L · Q1 FY27 (consolidated)
Revenue from Operations₹152 cr
Other Income₹80.7 L
Total Income₹153 cr
Cost of Materials₹93 cr
Purchases of Stock-in-Trade₹0 cr
Employee Benefit Expense₹13 cr
Finance Costs₹4 cr
Depreciation & Amortisation₹6 cr
Other Expenses₹11 cr
Total Expenses₹127 cr
Profit before Tax₹26 cr
Tax Expense₹7 cr
Net Profit₹19 cr
Net margin on total income12.2%
Where the money goes · Q1 FY27
% of total income
Materials + stock-in-trade₹93 cr61.0%
Employee benefit expense₹13 cr8.5%
Finance costs₹4 cr2.6%
Depreciation & amortisation₹6 cr3.6%
Other expenses₹11 cr7.5%
Tax expense₹7 cr4.5%
Profit for the period₹19 cr12.2%
Total income ₹153 cradds up to ₹100 ✓
Quarterly results · consolidated (₹ cr)
MetricQ3 FY26Q4 FY26Q1 FY27
Revenue142 cr162 cr152 cr
Total income144 cr163 cr153 cr
Expenses119 cr136 cr127 cr
Profit before tax25 cr27 cr26 cr
Tax7 cr6 cr7 cr
Net profit (owners' share)18 cr21 cr19 cr
Net margin (owners' share, on revenue)12.7%13.0%12.3%
EPS (₹)3.393.953.49
YoY (latest quarter): total income +10.3% · net profit +22.4%
Balance sheet & cash flow · as of Mar 2026
Moderate debt
Total assets
₹688 cr
Shareholder equity
₹288 cr
parent shareholders
Total debt
₹196 cr
Cash
₹20 cr
Cash flow · H1 FY26
Operating
₹14 cr
Investing
₹-42 cr
Financing
₹28 cr
Peer comparison
Advertising & Media Agencies · by market value
CompanyPriceMarket capP/E
Signpost India Limitedthis company₹262₹1,401 cr18.8
R K Swamy Limited₹88₹445 cr31.9
Digicontent Limited₹24₹140 cr
Same industry · latest reported numbers · not a recommendation.
Corporate actions
Dividend yield
0.38%
trailing 12 months
Dividend / share (TTM)
₹1
Last dividend
₹0.5
ex 11 Sep 2026
ActionDetailEx-date
Dividend₹0.5 / share11 Sep 2026
Dividend₹0.5 / share19 Sep 2025
Dividend₹0.5 / share23 Sep 2024
Who owns it · 2026-06-30
No pledge
Promoter
60.4%
FII / Foreign
0.2%
DII / Domestic
0.0%
Retail / others
39.4%
Promoter stake down 14.6% over the last 12 quarters.
Smart-money activity
Insider trades
SoldSyed Haseeb Arfath · Employees/Designated Employees84 · ₹24,38012 Sep 25
BoughtSyed Haseeb Arfath · Employees/Designated Employees30,436 · ₹90.3 L12 Sep 25
SoldNavin Chand Suchanti · Promoters4,000 · ₹12.0 L9 Sep 25
Bulk / block deals
BoughtJUNOMONETA FINSOL PRIVATE LIMITED · NSE2.68 L @ ₹305.072 Jul 26
SoldJUNOMONETA FINSOL PRIVATE LIMITED · NSE2.66 L @ ₹305.322 Jul 26
BoughtHRTI PRIVATE LIMITED · NSE3.14 L @ ₹304.082 Jul 26
Stake changes
SoldNavin Chand Suchanti · promoter→ 7.36% · 4,0009 Sep 25
SoldNiren Chand Suchanti · promoter→ 0.00% · 2,00025 Aug 25
SoldNiren Chand Suchanti · promoter→ 0.00% · 11,95019 Aug 25
What shareholders were asked to approve

A company cannot decide everything on its own. Things like a top executive’s pay, issuing new shares, or re-appointing a director have to be put to the people who own the company, and they vote — one vote per share. So whoever owns the most shares has the most say.

Postal ballot · 20 Jan 2026
See the official result
1
Appointment of Mr. Sanidhya Mittal (DIN: 06579890) as an Independent Director of the Company
Backed by 100% of shareholders other than promotersneeded 75%
15.25 L votes for, 1,323 against · 0% of mutual funds and other big investors said no
2
Reclassification of persons forming part of the Promoter and Promoter Group from ‘Promoter and Promoter Group’ Category to ‘Public’ Category
Promoters had a personal stake in this
Backed by 100% of shareholders other than promotersneeded 50%
15.25 L votes for, 1,323 against · 0% of mutual funds and other big investors said no

Every vote count above is taken from the result the company filed with the stock exchange, certified by an independent counter. To work out what would have happened without the promoters, we simply remove their votes and re-apply the same legal bar the proposal had to clear. Nothing here is an estimate or an opinion.

Who controls this company, and what it pays them

Most Indian companies are controlled by a family or group — the promoters. The exchange requires them to be listed by name, including members who own no shares at all, and requires the company to disclose any business it does with them.

The promoter group — 25 named members
owning 60.4% between them · as of 2026-06-30
SHRIPAD PRALHAD ASHTEKAR29.41%
DIPANKAR CHATTERJEE15.77%
SUSHIL PREMPRAKASH PANDEY5.53%
RAJESH NARAYANPRASAD BATRA2.20%
RAJESH ARVIND AWASTHI2.03%
AISHWARYA SHRIPAD ASHTEKAR1.87%
KEMPARAJU SINGEPALYA RANGAIAH1.51%
SOMESHWAR YADAVRAO JOGI1.26%
Business done with them
FY2025 · 3 of the group
The company paid ₹9 cr to companies in the promoter group last year — about 1.9% of its ₹453 cr revenue.
Dipankar Chatterjee
Commitments Made By Entity · Remuneration & NCD Payment
also owns 15.77% of the company
₹10 cr
company received
PRESSMAN REALTY PRIVATE LIMITED
Bought property or assets from them · FIXED ASSETS & RENT
₹7 cr
company paid
Dipankar Chatterjee
Other payments to them · Remuneration & NCD Payment
also owns 15.77% of the company
₹1 cr
company paid
RAJESH ARVIND AWASTHI
Commitments Made By Entity · REMUNERATION & NCD PAYMENT
also owns 2.03% of the company
₹1 cr
company received
RAJESH ARVIND AWASTHI
Other payments to them · REMUNERATION & NCD PAYMENT
also owns 2.03% of the company
₹40.3 L
company paid
PRESSMAN REALTY PRIVATE LIMITED
Other payments to them · FIXED ASSETS & RENT
₹2.8 L
company paid

The company also transacted with 17 other related parties — subsidiaries, joint ventures, directors and others — that we could not match by name to the promoter list above. Some may still be connected to the family; we only count the ones the filings let us match with certainty.

Names and holdings from the company’s shareholding pattern filed with the exchange; transactions from the related-party note in its annual report. Every figure is as filed — these are legal, disclosed dealings, and what to make of them is your call.

How the stock has moved · adjusted for splits & bonuses
Data from primary exchange filings · analysis tool, not investment advice.