ListedMainboard

Cello World Limited

CELLOHousehold Products30 Oct 2023 – 1 Nov 2023INE0LMW01024

Promoters Pradeep Ghisulal Rathod · Pankaj Ghisulal Rathod · Gaurav Pradeep Rathod

On listing day it
—
we hold no exchange bar dated on the listing date
Since then, against the issue price
-49.8%
₹325.55 on 30 Sept 2026

Against an issue price of ₹648. Split- and bonus-adjusted official closes — a past move, never a forecast.

Issue price
₹648
final issue price
Issue size
₹1,750 cr
OFS
Lot size
23 sh
₹14,904 a lot
Listed on
6 Nov 2023
NSE
Now trading as CELLO — see its filed financials and price history →
Valued at the offer price₹13,753 cr21,22,31,034 shares after the issue × ₹648, the final issue price. Not a market capitalisation — that moves with the traded price.
Notes

Cello World Limited raised ₹1,750 crore through a mainboard initial public offer.

The filing places it in Household Products and names three promoters: Pradeep Ghisulal Rathod, Pankaj Ghisulal Rathod and Gaurav Pradeep Rathod.

The book was open from 30 October 2023 to 1 November 2023.

The issue was priced at ₹648 a share, from a band of ₹617 to ₹648.

The whole offer is an offer for sale — ₹1,901 crore paid to existing shareholders selling down, not to the company.

The issuer reported the offer subscribed 42.0 times the shares on offer. That is its own final figure, filed with the exchange after the book closed — not a reading we took while bidding was open.

The shares listed on 6 November 2023.

The last official close on file is ₹326 (30 September 2026), which is 49.8% below the issue price.

It now trades as CELLO, and its filed financials are on its company page.

How it has done since listing
NSE close · 30 Sept 2026
Issue price
₹648
final issue price
Listing-day move
—
Now vs issue price
-49.8%
30 Sept 2026
Since first close
—

Shares sold in the issue at ₹648 last closed at ₹325.55.

See CELLO’s filed financials and price history →

Official exchange closes, restated for splits, bonuses and rights issues since listing. A record of past price movement, not a forecast.

The offer
Regulation 6(1)
Issue price
₹648
face value ₹5
Lot size
23 sh
₹14,904 a lot
Issue size
₹1,750 cr
OFS
Shares after issue
21.22 cr
21,22,31,034
Offer for sale
2.93 cr
shares sold by existing holders

No fresh issue — every share in this offer is being sold by existing shareholders, so the company itself raises nothing.

How it was priced
Book-built — the price was discovered inside a band from the bids received
Listing sought at
BSE And NSE
Designated exchange
NSE
Discount
₹61 a share
Registered office
Western India
Company website
www.celloworld.com
Registrar
Link Intime India Private Limited
Lead managers
  • Kotak Mahindra Capital Company Limited
  • ICICI Securities Limited
  • Other LM / BRLM
  • IIFL Securities Limited
What happens when
3-day book
  1. Bidding opens30 Oct 2023
  2. Bidding closes1 Nov 2023
  3. Basis of allotmentnot published

    Not published in the exchange feeds we ingest — we do not estimate it.

  4. Listing6 Nov 2023
How the bidding went
as filed after the close
42.00x
subscribed — filed by the issuer

This is the issuer’s own final figure, filed with the exchange once bidding had closed — not a reading we took while the book was open. The exchange publishes only a running cumulative figure and no history, so for an issue nobody polled live this filing is the only account of the book that exists. It covers the whole offer and carries no breakdown by category and no timestamp.

Who the offer was set aside for
as filed by the issuer at listing
  • Anchor investors29.8%
  • Qualified institutional buyers19.9%
  • Non-institutional investors14.9%
  • Retail individual investors34.8%
  • Reserved portion0.6%

No part of the offer was set aside for market maker or other.

The portion of the offer set aside for each category before bidding opened, as the issuer filed it. The anchor allocation is filed as its own line rather than inside the institutional one, so these add up to the whole offer. Shares as filed; the percentages are computed against the offer's own share count.

Demand at each price

We did not poll this issue while its book was open. The exchange publishes only the current cumulative figure and no history, so a subscription series cannot be reconstructed after an issue closes.

Anchor investors

We have not extracted an anchor allotment list for this issue.

When locked shares come free
computed from ICDR rules
  • All other pre-issue capital
    SEBI ICDR 2018 Reg. 17 — all other pre-issue capital, 6 months from allotment
    6 May 2024
    already free
  • Promoters' minimum contribution
    SEBI ICDR 2018 Reg. 16(1)(a) — promoters' minimum contribution, 18 months from allotment
    6 May 2025
    already free

Computed from the SEBI ICDR 2018 lock-in rules, not disclosed by the issuer or the exchange. The regulation counts from the date of allotment, which no feed we ingest publishes, so these are counted from the listing date and fall at most two to three business days later than the true expiry.

How the price was set
as printed in the prospectus

Every offer document must set out the reasoning behind its own price: what the company earned in the years before it came to market, and what multiple of those earnings it is asking for. This is that chapter — the issuer’s argument for its price, not our assessment of it.

Asking, at the top of the band
—
The issuer's chosen peers
45.5x
average of a 33.4x – 58.0x range
Earnings the price leans on
—

Figures as printed in the offer document's "Basis for Offer Price" chapter. A record of the case the issuer made for its own price, not our valuation of it.

Restated financials

Everything we extracted from this issue's offer document is the pricing justification rather than the restated statements — it is shown under how the offer was priced. The restated financial statements themselves have not been extracted for this issue.

Objects of the offer

We have not extracted this section from the offer document for this issue yet. It is read from the abridged prospectus, and several offer documents are served as .zip archives or as scanned pages with no text layer.

Who the issuer compares itself to
as printed in the offer document

The offer document must name the listed companies the issuer considers comparable, and print their valuation figures beside its own. This is that list — the issuer’s choice of comparison, not ours.

CompanyP/ERoNW
Borosil Limited50.611.6%
Hawkins Cookers Limited40.234.3%
Kokuyo Camlin Limited58.09.3%
La Opala RG Limited40.815.9%
Linc Limited33.420.4%
Stove Kraft Limited51.58.9%
TTK Prestige Limited43.813.1%
The issuer’s own figures, as it printed them
EPS
₹13.65
NAV per share
₹56.84
Return on net worth
23.17%

The issuer's own figures as printed at the head of the same table — its claim about itself, on the same basis as its claims about the companies below.

Figures as PRINTED by the issuer in its own offer document. The comparison set is the issuer's choice, not ours.

Who ran this issue, and what else they have run
past issues only
Lead managers
FirmIssuesTypical listing move
ICICI Securities Limited
2021 – 2026
87
13 measurable
+16.6%
IIFL Securities Limited
2021 – 2025
39
2 measurable
-8.1%
Kotak Mahindra Capital Company
2021 – 2026
65
15 measurable
+16.6%
Registrar
FirmIssuesTypical listing move
Link Intime India Private Limited
2021 – 2026
175
14 measurable
+10.2%

A count of what happened to the other issues each firm was named on, computed from exchange closes. Not a rating, not a ranking, and not a view on the firm.

Read the offer documents
4 filed

Compiled from NSE and SEBI offer documents and exchange feeds. A description of the issue and of the bids received — not investment advice, and not a view on whether to apply. No grey-market premium, no allotment lookup and no listing-gain estimate is published here.