CELLOConsumer Durables

Cello World Limited

Houseware · ISIN INE0LMW01024 · BSE 544012 · NSE EQ · FV ₹5
Last price
₹328
+1.30%today
What this company does

Cello World Limited operates in Houseware, part of the Consumer Durables sector. It booked ₹527 cr of revenue in its latest quarter (Q1 FY27) and kept 13.9% of sales as profit. It is the largest of 3 Houseware companies we track, by market value.

The Company is engaged in the business of trading of Consumer Products namely plastic and rubber products such as water bottles, storage container and jars, tiffins and lunch carriers, glassware, steel flasks and jars.
In the report:
68out of 100
Equitytale Health Score
Solid

Healthier than 68% of companies in Consumer Durables, on the 5 of 6 measures we could read for it. Each measure is ranked against the 30–41 companies that reported it.

Measures financial condition, not whether to buy. Learn what this score means · How this is calculated

Price momentum
neutral
RSI (14)
35

At close. Not part of the score.

Profitability & returns42

How much profit it earns on the money it employs

Balance sheet89

How much it owes, and whether earnings cover the interest

Cash quality48

Whether reported profit actually arrives as cash

Valuation80

What today's price implies, against our models or its peers

Governance & risk100

How much of the promoters' stake is pledged, and how much they hold · highest in its sector on what we could measure

Not measurable for this company: growth & consistency. Those pillars are left out of the score rather than counted as zero.

Is this company doing well?
not investment advice
Looks broadly healthy
Strengths
Makes a profit
Promoters hold 75%
No promoter shares pledged
Virtually debt-free
Turns profit into real cash
Watch-outs
None flagged from our data

What if I invest in CELLO?

Set a growth rate and see what a monthly SIP would add up to. Your assumption, our arithmetic.

You would put in
₹12.00 lakh
120 instalments
At 8% a year, it would become
₹18.13 lakh

The slider starts at 8%, taken from this company's own revenue trend. That is history, not a forecast — this is your assumption, and the figure above is arithmetic on it. Returns are not steady year to year, and a real holding would not grow in a straight line. We do not publish price targets or predict returns.

Key ratios · latest quarter + price
₹328 +1.30%
latest close · 2026-09-17
52-wk low ₹31942 sessions so far52-wk high ₹409
Is it cheap or expensive?
What you pay for the profits, book value and cash flow. Higher isn't automatically worse — it can signal faster growth.
P/E ratio25.2Average
LowAverageHigh
P/B ratio2.68Moderate
Below bookModerateHigh
EV / EBITDA15.3High
LowAverageHigh
How good is the business?
How much profit it earns from its money and its sales.
Return on equity10.9%Fair
WeakFairStrong ▸15%
Return on capital13.9%Fair
WeakFairStrong
Net margin13.9%Decent
ThinDecentStrong
EBITDA margin22.2%Healthy
ThinDecentHealthy
Is it financially safe?
How much it owes, and whether it can comfortably cover it.
Debt to equity0.01Comfortable
LowModerateHigh ▸1
Interest cover166.5×Strong
RiskyOkayStrong ▸5×
Current ratio8.10Ample
Tight ◂1HealthyAmple
More figures
Market cap
₹7,236 cr
Book value
₹122
EPS
₹3.25
latest quarter
Net debt
₹-92 cr
more cash than debt
Enterprise value
₹7,144 cr
EBITDA
₹468 cr
annualised
EBIT
₹381 cr
annualised
Operating margin
18.1%
Return on assets
9.8%
Earnings yield
3.97%
P/S
3.43
Sales / share
₹95.4
Tax rate
22.5%
Face value
₹5
Shares
22.1 cr
Working capital
₹1,902 cr
Current assets
₹2,170 cr
Current liabilities
₹268 cr
Delivery %
50.4%
Strong / safeFairWeak / riskyValuation — a level, not good/badBands are general rules of thumb, not advice.

P/E, ROE, ROCE and margins are annualised from the latest quarter; per-share and balance-sheet ratios use the most recent balance sheet on file · prices as of 2026-09-17.

Worth vs price · from the FY 2026 report & filings
not investment advice
Hard to value confidentlyLow confidence
The market price is far above what these earnings- and book-based models support — a fast-growing or asset-light business can trade well above them for years, so we won't put a confident number on how overpriced it is.
Models span ₹95₹107, midpoint ₹101

An educational model from the company's own filings, every assumption shown — not investment advice or a price target. Prices can stay above or below any model for years.

P&L · Q1 FY27 (consolidated)
Revenue from Operations₹527 cr
Other Income₹18 cr
Total Income₹545 cr
Cost of Materials₹232 cr
Purchases of Stock-in-Trade₹65 cr
Inventory Change (±)₹-46 cr
Employee Benefit Expense₹68 cr
Finance Costs₹57.2 L
Depreciation & Amortisation₹22 cr
Other Expenses₹109 cr
Total Expenses₹450 cr
Profit before Tax₹95 cr
Tax Expense₹21 cr
Net Profit₹73 cr
Net margin on total income13.5%
Where the money goes · Q1 FY27
% of total income
Materials + stock-in-trade₹251 cr46.0%
Employee benefit expense₹68 cr12.5%
Finance costs₹57.2 L0.1%
Depreciation & amortisation₹22 cr4.0%
Other expenses₹109 cr20.0%
Tax expense₹21 cr3.9%
Profit for the period₹73 cr13.5%
Total income ₹545 cradds up to ₹100 ✓
Quarterly results · consolidated (₹ cr)
MetricQ3 FY26Q4 FY26Q1 FY27
Revenue554 cr654 cr527 cr
Total income570 cr661 cr545 cr
Expenses468 cr545 cr450 cr
Profit before tax94 cr116 cr95 cr
Tax25 cr26 cr21 cr
Net profit (owners' share)64 cr90 cr73 cr
Net margin (owners' share, on revenue)11.5%13.8%13.9%
EPS (₹)2.884.003.25
YoY (latest quarter): total income -0.3% · net profit +0.5%
Balance sheet & cash flow · as of Mar 2026
Debt-free
Total assets
₹3,003 cr
Shareholder equity
₹2,701 cr
parent shareholders
Total debt
₹35 cr
Cash
₹126 cr
Cash flow · H1 FY26
Operating
₹131 cr
Investing
₹-116 cr
Financing
₹-39 cr
Peer comparison
Houseware · by market value
CompanyPriceMarket capP/E
Cello World Limitedthis company₹328₹7,236 cr25.2
Borosil Limited₹253₹3,030 cr59.2
All Time Plastics Limited₹208₹1,363 cr28.4
Same industry · latest reported numbers · not a recommendation.
Corporate actions
Dividend yield
0.46%
trailing 12 months
Dividend / share (TTM)
₹1.5
Last dividend
₹1.5
ex 31 Jul 2026
ActionDetailEx-date
Dividend₹1.5 / share31 Jul 2026
Dividend₹1.5 / share1 Aug 2025
Dividend₹1.5 / share2 Aug 2024
Who owns it · 2026-06-30
No pledge
Promoter
75.0%
FII / Foreign
3.2%
DII / Domestic
15.2%
Retail / others
6.6%
Promoter stake down 3.1% over the last 12 quarters.
Smart-money activity
Insider trades
BoughtATUL PAROLIA · Key Managerial Personnel1,203 · ₹9.4 L27 Dec 23
Bulk / block deals
short · NSE121 Aug 26
short · NSE219 Aug 26
short · NSE45 Aug 26
Stake changes
BoughtIndia Advantage Fund S4 I→ 1.59%6 Nov 23
BoughtIndia Advantage Fund S5 I→ 4.10%6 Nov 23
What shareholders were asked to approve
3 proposals passed only on promoter votes

A company cannot decide everything on its own. Things like a top executive’s pay, issuing new shares, or re-appointing a director have to be put to the people who own the company, and they vote — one vote per share. So whoever owns the most shares has the most say.

Court Convened Meeting · 6 Dec 2025
See the official result
1
Composite Scheme of Arrangement amongst Wim Plast Limited (“WPL”) and Cello Consumer Products Private Limited (“CCPPL”) and Cello World Limited (“CWL”) and their respective shareholders and creditors under Sections 230 to 232 and other applicable provisions of the Companies Act, 2013 (“Act”) (“Scheme”)
Promoters had a personal stake in this
Backed by 100% of shareholders other than promotersneeded 75%
3.96 cr votes for, 17 against · 0% of mutual funds and other big investors said no

Every vote count above is taken from the result the company filed with the stock exchange, certified by an independent counter. To work out what would have happened without the promoters, we simply remove their votes and re-apply the same legal bar the proposal had to clear. Nothing here is an estimate or an opinion.

Who controls this company, and what it pays them

Most Indian companies are controlled by a family or group — the promoters. The exchange requires them to be listed by name, including members who own no shares at all, and requires the company to disclose any business it does with them.

The promoter group — 12 named members
owning 75.0% between them · as of 2026-06-30
Gaurav Pradeep Rathod21.48%
Pankaj Ghisulal Rathod10.75%
Pradeep Ghisulal Rathod10.26%
Babita Rathod Family Trust8.83%
Pankaj Rathod Family Trust8.83%
Sangeeta Pradeep Rathod5.66%
Ruchi Gaurav Rathod2.83%
Karishma Harsh Parekh1.77%
Business done with them
FY2024 · 7 of the group
The company paid ₹0 cr to companies in the promoter group last year — about 0.0% of its ₹2,000 cr revenue and received ₹61.2 L back from them.
Cello Pens and Stationery Private Limited
Sold goods to them · Sales
₹49.8 L
company received
Pankaj Ghisulal Rathod
Sold goods to them · Sales ans Rent
also owns 10.75% of the company
₹5.9 L
company received
Sangeeta Pradeep Rathod
Sold goods to them · Sales
also owns 5.66% of the company
₹2.3 L
company received
Babita Pankaj Rathod
Sold goods to them · Sales
also owns 1.07% of the company
₹1.8 L
company received
Gaurav Pradeep Rathod
Sold goods to them · Sales
also owns 21.48% of the company
₹0.77 L
company received
Ruchi Gaurav Rathod
Sold goods to them · Sales
also owns 2.83% of the company
₹0.48 L
company received
Pradeep Ghisulal Rathod
Sold goods to them · Sales and Rent
also owns 10.26% of the company
₹0.23 L
company received

The company also transacted with 10 other related parties — subsidiaries, joint ventures, directors and others — that we could not match by name to the promoter list above. Some may still be connected to the family; we only count the ones the filings let us match with certainty.

Names and holdings from the company’s shareholding pattern filed with the exchange; transactions from the related-party note in its annual report. Every figure is as filed — these are legal, disclosed dealings, and what to make of them is your call.

Money it raised, and what it did with it

When a company raises money from investors, it has to say up front what the money is for. The rules then make it report, every three months until the money is gone, how much of each of those things it has actually paid for — so a promise made while asking for the money can be checked afterwards.

₹7 cr raised in Jul 2024 by selling shares to large investors

As of Jun 2026, the company says it has spent 98% of what it set aside, leaving ₹13.5 L still to be spent. CARE Ratings Limited watches the spending on the exchange’s behalf.

Investment in one of the Subsidiaries, Cello Consumerware Private Limited, for setting up of a new facility for manufacturing stainless steel bottles and plastic insulatedware and household articles.
87%
₹91.7 L of ₹1 cr
Investment in Subsidiaries, namely, Cello Household Product Private Limited, Cello Houseware Private Limited, Cello Industries Private Limited and Unomax Stationery Private Limited for repayment and/ or pre-payment, in full or in part, of certain outstanding borrowings availed by such Subsidiaries from the Promoters and members of the Promoter Group.
100%
₹2 cr of ₹2 cr
Repayment and/ or pre-payment, in full or in part, of borrowings availed by the Company from one of the Subsidiaries, WimPlast Limited.
100%
₹1 cr of ₹1 cr
Repayment and/ or pre-payment, in full or in part, of certain outstanding borrowings availed by the Company from the Promoters
100%
₹83.1 L of ₹83.1 L
Augmenting the working capital
100%
₹79.8 L of ₹80 L
General Corporate Purposes
100%
₹1 cr of ₹1 cr
Issue Expenses
spent more than set aside
101%
₹24.2 L of ₹24 L
Spent by quarter: 88%90%92%94%96%98% (to Jun 2026)

Every figure above is taken from the statement the company files with the stock exchange each quarter, for as long as money it has raised remains unspent. The only thing we work out is how much of each stated purpose has been paid for — one number divided by another from the same filing. Whether a plan that changed was a good change is not something a filing can tell you. See the filing

How the stock has moved · adjusted for splits & bonuses
Data from primary exchange filings · analysis tool, not investment advice.