Chapter 1.18 min read

What Is an IPO? Aman Opens His Bakery to Everyone

What really happens when a company "goes public" — and why would anyone do it?

1.1What Is an IPO? Aman Opens His Bakery to Everyone

1.1Two o'clock, and the shelves are empty again

By two in the afternoon, Aman was turning people away. He hated this part. A man who had walked twenty minutes in the heat stood at the counter looking at three empty wooden trays and a hand-written card that said SOLD OUT, and Aman said what he said every single day now: sorry, sir, tomorrow, come before eleven.

It was, on paper, the best problem a business could have. Every loaf he baked, he sold. There was a queue before the shutters went up. And it had stopped feeling like success roughly four months ago, around the time he realised he had been selling exactly the same quantity of bread, every day, for over a year — because one oven can only hold so much, and he had one oven.

He sat down with his accountant that week and put an actual number on the thing he wanted. Two more bakeries, in two neighbourhoods where he already knew the queue would form. Ovens, deposits, staff, and enough flour and sugar to survive the months before either shop broke even. The number came to about ₹50 lakh. Aman looked at it for a while. He had, in the account that mattered, something closer to four.

1.2Riya asks the question that starts everything

He told Riya about it over coffee, the way you tell a friend about a problem you have already decided is unsolvable — lightly, as a joke about ovens. Riya did not take it as a joke. She had a salary, a stubborn saving habit, and a growing suspicion that the money sitting in her bank account was doing nothing useful.

"What if I gave you some of it," she said. "Not a loan. I'd own a piece of the bakery. It grows, my piece grows."

Aman started to answer and then stopped, because she wasn't finished. She was turning her cup around on the table, working something out. "Wait," she said. "Why only me? If I'd do it, other people would do it. Could everyone?"

That question — *could everyone?* — is the whole of what follows. Right now Aman's bakery belongs entirely to Aman. In plain terms that makes it a **private company**: one person, or a small known group, owns all of it, and nobody outside that group can buy in, however much they'd like to.

1.3Borrow it, or sell a piece of it

Raj was at that coffee too — Riya's friend, the one who actually invested, who had a way of listening to a plan for a long time before saying anything about it. When he finally spoke it was to narrow the question rather than answer it. "There are two ways to get a large amount of money quickly," he said. "Borrow it, or sell a part of what you already own. Riya just offered you the second one. Do you know why that's different?"

**Borrowing** means Aman gets ₹50 lakh now and owes ₹50 lakh later, plus interest, whether the new bakeries work or not. The lender never owns any part of the business. They want repayment, on schedule, and nothing else. (That's a bond — the next chapter but one.)

**Selling a piece** means Aman never repays a rupee. Instead the people who buy in own a sliver of the bakery itself — and their money rises or falls with it. Aman keeps his cash flow. What he gives up is exclusivity: he will no longer own all of what he built.

"The loan is cheaper if you're right," Raj said. "Selling a piece is safer if you're wrong." Aman turned that over for most of a week.

1.4From one friend to the whole city

He chose Riya's way. Then he went further than she'd meant. He wasn't going to quietly take money from two friends; he was going to open it to anyone in the city who wanted in.

"Why not keep it small?" Riya asked, a little stung, as though something she'd offered had been handed to strangers. "Because two friends can't give me fifty lakh," Aman said. "And honestly — if this works, I'd rather owe a good year to three thousand people who are glad they backed me than to two people who can change their minds."

A company that belonged to one person opening itself so that anyone can buy a piece is called an **Initial Public Offering**, or IPO. Each word is doing work: *Initial*, the first time this has happened for this company; *Public*, open to anyone rather than to insiders; *Offering*, pieces genuinely for sale.

1.5Before anything is sold, someone checks the books

Riya assumed the next step was a date and a price. It wasn't, and this was the part that took Aman almost a year.

Before he could sell a single share to the public, Aman had to open his business to examination. Not a summary — audited accounts, exactly how much bread he sells, what he actually earns after every expense, what he owes and to whom, who else already has a claim on the business, and what could go wrong. All of it compiled into a filing and submitted to **SEBI**, the Securities and Exchange Board of India, the regulator that oversees India's securities markets.

"So SEBI decides if the bakery is a good investment?" Riya asked. Raj laughed, not unkindly. "No. And it matters that you understand that. SEBI has no opinion on whether Aman will succeed. It isn't in the business of picking winners. It's in the business of making sure that what he *claims* has been checked — so that when you decide, you're deciding on real numbers instead of a nice story."

1.6Nobody names one price — they name a range, and the bids decide

When the offer finally opened, Riya went looking for the price and couldn't find one. There were two numbers.

Most Indian IPOs are **book-built**. Rather than one fixed price, the company and its bankers publish a **price band** — a floor and a ceiling — and invite investors to bid anywhere inside it over a few days. The demand that arrives across that range is what actually sets the final number, called the **cut-off price**. The price isn't announced. It's discovered.

Riya applied through her bank, using **ASBA** — Application Supported by Blocked Amount. The money didn't leave her account. It sat there, frozen and unusable, waiting to see whether she'd be given anything at all.

"Waiting for what?" she said. "I've applied. I've got the money." "So has everyone else," Raj said. "That's the part nobody tells first-time applicants."

1.7The part nobody warns you about: you might get nothing

Aman's offer was **oversubscribed** — applications came in for far more shares than existed. When that happens in the retail category, everyone cannot be served. Allotment is scaled down, and past a certain point it is decided by **lottery**. Apply, and you may receive a partial allotment, or none at all, and simply get your blocked money released back to you days later.

Riya got an allotment. A small one — far less than she'd bid for, but real. Two people in her office, who had applied for the same issue on the same day with the same broker, got nothing and a cheerful message telling them their funds had been unblocked.

She felt, briefly and privately, a little clever about it. She had spotted the bakery early. She had backed it before the crowd. That the difference between her and the two colleagues with unblocked funds was a computerised draw was a detail she did not dwell on — not that day, and not for a long time afterwards.

1.8Listing day, and the price stops being Aman's

On listing morning Aman kept his phone face-down on the flour counter and kept turning it over anyway.

This is the day the shares begin trading on an exchange, under a short nickname called a **ticker symbol** — and the moment they do, the price stops belonging to the company. If more people want shares than are willing to sell them, it opens above the issue price. If the interest isn't there, it can open below, and a company can be worth less by lunchtime than it was priced at that morning.

Aman's opened well. The queue outside the shop had been doing his advertising for two years, and enough people had noticed. By evening his phone had a number on it that made him put it down and go and check the proving dough, because he did not trust himself to keep looking at it.

Riya's small allotment was worth noticeably more than she'd paid. She told Raj, expecting him to be pleased. He was — but what he said was, "Good first day. It tells you almost nothing about the second year." She heard it as modesty. It was a warning, and she would remember it much later, in a week when it was far too late to be useful.

1.9So what does Riya actually own now?

This is what an IPO is, start to finish: the moment a company stops belonging to one person and begins belonging to anyone who bought in. It happens for real and it happens often — Zomato, Nykaa and LIC each had their own version of this morning. Some of those companies went on to grow. Some didn't. Nobody rings a bell in advance to tell you which is which, and that uncertainty is precisely why the rest of this course exists.

That night Riya opened her account and looked at the entry sitting in it. A number of shares. A current value. She had spent months learning how to get them, and she had them.

And it struck her, sitting there, that she could not actually say what she was holding. Not really. She didn't get free bread. She had no key to the shop. She couldn't walk in and tell anyone which flour to use. She had bought something. She had no idea what it was.

1.10The real world translation

In the storyIn the real world
Aman's bakeryThe company going public
AmanThe company's founder / promoter
"Selling small parts of the bakery"Issuing shares to the public
Riya and the other applicantsRetail investors
SEBI examining Aman's audited accountsThe regulator requiring verified disclosure before a listing
The floor and ceiling, with bids in betweenA book-built issue and its price band
Riya's money frozen, not debitedASBA — Application Supported by Blocked Amount
More applications than shares; a draw decidesOversubscription and lottery-based retail allotment
The price everyone finally paidThe cut-off price
Listing dayThe date shares begin trading on an exchange
The bakery's short nicknameThe ticker symbol
Every term in this chapter, mapped to its real-world name.

Key takeaways from this chapter

  1. 1.An IPO is the first time a private company sells shares to the general public, rather than to a few known insiders.
  2. 2.A company goes public to raise money it never has to repay — unlike a loan, which must be repaid with interest whether the plan works or not.
  3. 3.Before listing, a company must submit audited disclosures to SEBI. SEBI verifies that the numbers are real; it does not judge whether the investment is good.
  4. 4.Most Indian IPOs are book-built: a price band is published, investors bid within it, and demand discovers the final cut-off price.
  5. 5.Retail investors apply via ASBA, which blocks funds rather than debiting them — and if the issue is oversubscribed, allotment can come down to a lottery. Applying does not mean receiving.
  6. 6.Once trading begins the price belongs to the market, and a strong first day tells you very little about the years that follow.

Facts in this chapter last reviewed 2026-09-18.

Educational explanation using a fictional example (Aman, Riya and Raj are not real people; their bakery is not a real company). EquityTale is not registered with SEBI as an investment adviser or research analyst, and nothing here is investment advice, a recommendation, or a price target. See the full disclaimer.