Chapter 4.15 min read

What Actually Happens in an IPO

You applied for a lot, got nothing, and read that the issue was subscribed three times. Where did the shares go?

4.1What Actually Happens in an IPO

1.1Sunrise needs money it doesn't have

Years on, Sunrise Bakery has quietly become Sunrise Foods — cakes, wedding catering, packaged biscuits sold across four states. Meera and Arjun want to build a factory. It'll cost more than the whole business earns in three years.

They have two real choices. Borrow it, and owe interest whatever happens next, good year or bad. Or sell a slice of the company to people they'll never meet, take their cash, and owe them nothing except a share of whatever the business turns into.

That second choice is an IPO — selling shares to the public for the very first time, in exchange for money the company never has to repay. Except that's only half the real picture, and it's the half almost everyone misses.

1.2Two very different kinds of share on sale

Open any offer document and the issue is described as fresh, offer for sale, or both — and the difference decides whose pocket your money actually lands in.

  • **Fresh issue** — brand new shares get created and sold. The money goes to the COMPANY, to actually build the factory. Existing owners get diluted: same number of shares, smaller slice of a bigger pie.
  • **Offer for sale (OFS)** — existing owners sell shares they already hold. The money goes to THEM. The company gets nothing and issues nothing — ownership just changes hands.

Both can appear in the same issue, at the same price, and you can't choose between them as a retail applicant. Here's how ACME Solar's ₹3,000 crore issue actually split.

ComponentAmountShare of offerWho receives it
Fresh issue₹2,395.2 cr82.59%The company
Offer for sale₹505.0 cr17.41%Selling shareholders
ACME Solar Holdings, as filed. The issue opened on 6 November 2024 at a final price of ₹289.

1.3The queue you're actually standing in

Suppose Sunrise Foods does exactly this. A retail investor named Priya sees the ad, decides she wants in, and logs in the moment bidding opens — thinking she has a fair shot at whatever she can afford.

She doesn't realise the shares were carved up long before she ever clicked anything.

BucketSharesShare of offerWho
Anchor investors4,50,00,00044.84%Institutions, allotted before the book opened
Qualified institutional buyers3,08,76,07230.77%The institutional portion left after anchors
Non-institutional investors1,42,76,48114.23%Bids above ₹2 lakh — the HNI portion
Retail individual investors1,01,16,80810.08%Individual bids up to ₹2 lakh
Reservation84,5580.08%Employees, or shareholders of a listed parent
ACME Solar Holdings, allocation of 10,03,53,919 shares, as filed. The buckets reconcile exactly to the shares offered.

Look at that first row. Anchor investors got handed nearly 45% of the entire issue at a fixed price, one working day BEFORE the book even opened to Priya. By the time she could place a bid, almost half the shares were already gone.

10.08%

Share of ACME Solar's offer available to retail investors

As filed. Anchor and institutional buckets together took 75.61%; retail individual investors were allotted 1,01,16,808 of 10,03,53,919 shares.

Anchors aren't a loophole — locking in big institutions at a fixed price a day early gives an issue a visible floor of demand, and those investors face their own lock-in so they can't dump immediately. But for Priya, the effect is real either way: she's competing for a tenth of the pie.

1.4Why that split isn't the company's own choice

Here's the part almost nobody knows — and it turns that allocation table into something you can actually read like a signal.

SEBI offers two routes to a mainboard listing. Regulation 6(1) is the profitability route, for companies with a real track record of operating profit. Regulation 6(2) exists for companies that CAN'T meet that bar — and it comes with a condition attached: at least 75% of the offer must go to qualified institutional buyers, retail is capped at 10%, and if that 75% threshold isn't hit, the entire issue gets refunded.

ACME Solar's filing records its eligibility as Regulation 6(2). Add up its buckets: anchors 44.84% plus QIB 30.77% is 75.61%. Retail is 10.08%.

The logic behind it is protective: a company with no profit history carries more risk, so SEBI makes professional investors absorb three-quarters of it and caps how much can be sold to individuals. Whether that's welcome protection or patronising is a fair debate — but the fact that it's happening, and it's visible right there in the numbers, is not.

1.5Bidding, and what "subscribed three times" really means

ACME SolarDetail
Price band₹275 to ₹289
Final issue price₹289
Face value₹2
Lot size51 shares
Cost of one lot at the cap₹14,739
Bidding open6 to 8 November 2024
Listing13 November 2024
As filed. The final price was set at the top of the band.

Two details that trip people up. Face value has nothing to do with what you actually pay — ₹2 here against an issue price of ₹289, and it tells you nothing about the shares being cheap or expensive. And you can't buy fewer than one lot, so Priya's entry ticket was ₹14,739 whether she wanted to spend ₹5,000 or ₹50,000.

The issue was subscribed 3.0 times — three times as many shares bid for as were on offer. When that happens, the retail bucket is allotted by lottery. More applications don't improve your odds. More lots in one application don't help beyond the first. Which is exactly how a perfectly good application, like Priya's, comes back with nothing.

1.6After the book closes

Bids are counted, the final price is fixed, shares are allotted, and trading begins — five days after closing, on this issue.

One gap worth naming, because it comes back in chapter 3: the basis of allotment — the exact date shares are formally allotted — is never published in the exchange feeds we ingest, so this site doesn't show it. Some sites display an estimated date; we'd rather show nothing than a number we can't actually source.

Meera and Arjun end up doing a mostly-fresh issue. Arjun wanted to sell off a slice of his own personal holding alongside it; Meera points out that asking strangers to fund a factory while the founders quietly cash out is a very hard sentence to write in a prospectus. They settle on a small offer for sale and a much larger fresh issue — roughly what ACME Solar itself did.

The next chapter is about the document all of this gets written down in — and why the very first version of it has no price written anywhere at all.

Key takeaways from this chapter

  1. 1.An IPO sells shares to the public for the first time. The money raised is never repaid, unlike a loan.
  2. 2.A fresh issue creates new shares and the money goes to the company. An offer for sale is existing owners selling, and the money goes to them.
  3. 3.ACME Solar's ₹3,000 crore issue was 82.59% fresh and 17.41% offer for sale — ₹505 crore never reached the company.
  4. 4.The offer is divided into buckets before retail bidding opens: anchors, QIBs, non-institutional and retail.
  5. 5.Anchor investors took 44.84% of ACME Solar's offer at a fixed price one working day before the book opened.
  6. 6.Retail investors were allotted 10.08% of the issue.
  7. 7.That split is set by regulation, not choice. ICDR Regulation 6(2) — the route for companies failing the profitability test — requires at least 75% to institutions and caps retail at 10%.
  8. 8.So the allocation table reveals the eligibility route: a 75/10 split means the issuer did not meet SEBI's profitability criteria.
  9. 9.Face value is unrelated to price. ACME Solar's face value was ₹2 against an issue price of ₹289.
  10. 10.Oversubscription allots the retail bucket by lottery, and a heavily subscribed issue says nothing about whether the price was sensible.

Common questions

What is the difference between a fresh issue and an offer for sale?

A fresh issue creates new shares, and the money raised goes to the company to spend on its business. An offer for sale is existing shareholders selling shares they already own, and the proceeds go to those sellers rather than the company. Most issues combine both — ACME Solar's was 82.59% fresh and 17.41% offer for sale.

Why do retail investors get such a small share of an IPO?

Because the allocation is set by regulation. Under SEBI ICDR Regulation 6(2), used by companies that do not meet the profitability criteria, at least 75% of the net offer must go to qualified institutional buyers and retail is capped at 10%. ACME Solar listed under that route and retail received 10.08%.

What are anchor investors?

Large institutions allotted shares at a fixed price one working day before the book opens to everyone else. Their commitment gives the issue a visible floor of demand, and their allotments carry a lock-in so they cannot sell immediately. On ACME Solar's issue anchors took 44.84% of the offer before any retail bid was placed.

Does an IPO being oversubscribed mean it is a good investment?

No. Subscription measures how many shares were bid for relative to those on offer, which is a measure of demand at that price, not of whether the price was reasonable. Several heavily oversubscribed Indian listings have performed poorly afterwards.

Why did I not get any shares even though I applied?

When an issue is oversubscribed the retail portion is allotted by lottery among applicants. Submitting multiple applications from the same PAN is not permitted, and applying for more lots does not improve the chance of receiving at least one. ACME Solar's issue was subscribed three times over.

What does face value mean in an IPO?

It is a nominal accounting figure attached to each share and it has no relationship to what the share is worth. ACME Solar's face value was ₹2 while the issue price was ₹289.

What this chapter rests on

  • SEBI ICDR Regulations 2018Regulation 6(1) sets the profitability route to listing; Regulation 6(2) is the alternative for companies that do not meet it, requiring at least 75% of the net offer to go to qualified institutional buyers and capping retail at 10%.
  • ACME Solar Holdings IPO, as filedTerms, timeline, allocation and subscription for the issue that opened on 6 November 2024 and listed on 13 November 2024. Every figure in this chapter comes from those filings.

Try it yourself

Facts in this chapter last reviewed 2026-09-12.

Educational explanation of filed data. EquityTale is not registered with SEBI as an investment adviser or research analyst, and nothing here is investment advice, a recommendation, or a price target. Figures are as filed and may contain errors — verify against the original filing before acting. See the full disclaimer.