FLAIRFast Moving Consumer Goods

Flair Writing Industries Limited

Stationary · ISIN INE00Y201027 · BSE 544030 · NSE EQ · FV ₹5
Last price
₹237
+2.26%today
What this company does

Flair Writing Industries Limited operates in Stationary, part of the Fast Moving Consumer Goods sector. It booked ₹319 cr of revenue in its latest quarter (Q1 FY27) and kept 8.9% of sales as profit. It is the 3rd largest of 6 Stationary companies we track, by market value.

Their stated vision

is to drive continuous innovation Our vision is across writing to attain 100% instruments, stationery, customer and lifestyle products, satisfaction delivering superior through products quality and a seamless designed with experience through our superior quality.

Their stated mission

is to drive continuous innovation Our vision is across writing to attain 100% instruments, stationery, customer and lifestyle products, satisfaction delivering superior through products quality and a seamless designed with experience through our superior quality.

In the report:
59out of 100
Equitytale Health Score
Mixed

Healthier than 59% of companies in Fast Moving Consumer Goods, on the 5 of 6 measures we could read for it. Each measure is ranked against the 122–149 companies that reported it.

Measures financial condition, not whether to buy. Learn what this score means · How this is calculated

Price momentum
neutral
RSI (14)
40

At close. Not part of the score.

Profitability & returns48

How much profit it earns on the money it employs

Balance sheet83

How much it owes, and whether earnings cover the interest

Cash quality23

Whether reported profit actually arrives as cash

Valuation58

What today's price implies, against our models or its peers

Governance & risk88

How much of the promoters' stake is pledged, and how much they hold

Not measurable for this company: growth & consistency. Those pillars are left out of the score rather than counted as zero.

Is this company doing well?
not investment advice
Looks broadly healthyPriced in line with peers
Strengths
Makes a profit
Sales up 11% vs last year
Promoters hold 79%
No promoter shares pledged
Virtually debt-free
Turns profit into real cash
Watch-outs
None flagged from our data

What if I invest in FLAIR?

Set a growth rate and see what a monthly SIP would add up to. Your assumption, our arithmetic.

You would put in
₹12.00 lakh
120 instalments
At 10% a year, it would become
₹20.15 lakh

The starting rate is a round number, not a view on this company — this is your assumption, and the figure above is arithmetic on it. Returns are not steady year to year, and a real holding would not grow in a straight line. We do not publish price targets or predict returns.

Key ratios · latest quarter + price
₹237 +2.26%
latest close · 2026-09-17
52-wk low ₹22842 sessions so far52-wk high ₹264
Is it cheap or expensive?
What you pay for the profits, book value and cash flow. Higher isn't automatically worse — it can signal faster growth.
P/E ratio21.9Average
LowAverageHigh
P/B ratio2.19Moderate
Below bookModerateHigh
EV / EBITDA11.6Average
LowAverageHigh
How good is the business?
How much profit it earns from its money and its sales.
Return on equity10.0%Fair
WeakFairStrong ▸15%
Return on capital13.3%Fair
WeakFairStrong
Net margin8.9%Decent
ThinDecentStrong
EBITDA margin17.1%Decent
ThinDecentHealthy
Is it financially safe?
How much it owes, and whether it can comfortably cover it.
Debt to equity0.03Comfortable
LowModerateHigh ▸1
Interest cover31.7×Strong
RiskyOkayStrong ▸5×
Current ratio5.22Ample
Tight ◂1HealthyAmple
More figures
Market cap
₹2,499 cr
Book value
₹108
EPS
₹2.71
latest quarter
Net debt
₹26 cr
owes more than its cash
Enterprise value
₹2,525 cr
EBITDA
₹218 cr
annualised
EBIT
₹161 cr
annualised
Operating margin
12.6%
Return on assets
8.4%
Earnings yield
4.57%
P/S
1.96
Sales / share
₹121.2
Tax rate
25.4%
Face value
₹5
Shares
10.5 cr
Working capital
₹646 cr
Current assets
₹799 cr
Current liabilities
₹153 cr
Delivery %
50.7%
Strong / safeFairWeak / riskyValuation — a level, not good/badBands are general rules of thumb, not advice.

P/E, ROE, ROCE and margins are annualised from the latest quarter; per-share and balance-sheet ratios use the most recent balance sheet on file · prices as of 2026-09-17.

Worth vs price · from the FY 2025 report & filings
not investment advice
Hard to value confidentlyLow confidence
The market price is far above what these earnings- and book-based models support — a fast-growing or asset-light business can trade well above them for years, so we won't put a confident number on how overpriced it is.
Models span ₹81₹166, midpoint ₹91

An educational model from the company's own filings, every assumption shown — not investment advice or a price target. Prices can stay above or below any model for years.

P&L · Q1 FY27 (consolidated)
Revenue from Operations₹319 cr
Other Income₹1 cr
Total Income₹320 cr
Cost of Materials₹152 cr
Purchases of Stock-in-Trade₹6 cr
Inventory Change (±)₹3 cr
Employee Benefit Expense₹56 cr
Finance Costs₹1 cr
Depreciation & Amortisation₹14 cr
Other Expenses₹50 cr
Total Expenses₹282 cr
Profit before Tax₹39 cr
Tax Expense₹10 cr
Net Profit₹29 cr
Net margin on total income9.1%
Where the money goes · Q1 FY27
% of total income
Materials + stock-in-trade₹161 cr50.1%
Employee benefit expense₹56 cr17.3%
Finance costs₹1 cr0.4%
Depreciation & amortisation₹14 cr4.5%
Other expenses₹50 cr15.5%
Tax expense₹10 cr3.1%
Profit for the period₹29 cr9.1%
Total income ₹320 cradds up to ₹100 ✓
Quarterly results · consolidated (₹ cr)
MetricQ3 FY26Q4 FY26Q1 FY27
Revenue318 cr323 cr319 cr
Total income321 cr329 cr320 cr
Expenses275 cr280 cr282 cr
Profit before tax45 cr49 cr39 cr
Tax12 cr12 cr10 cr
Net profit (owners' share)33 cr36 cr29 cr
Net margin (owners' share, on revenue)10.3%11.1%8.9%
EPS (₹)3.113.402.71
YoY (latest quarter): total income +9.8% · net profit -0.3%
Balance sheet & cash flow · as of Mar 2026
Debt-free
Total assets
₹1,367 cr
Shareholder equity
₹1,142 cr
parent shareholders
Total debt
₹37 cr
Cash
₹11 cr
Cash flow · H1 FY26
Operating
₹51 cr
Investing
₹-52 cr
Financing
₹-19 cr
Peer comparison
Stationary · by market value
CompanyPriceMarket capP/E
DOMS Industries Limited₹2,122₹12,876 cr72.4
Navneet Education Limited₹125₹2,748 cr4.9
Flair Writing Industries Limitedthis company₹237₹2,499 cr21.9
Kokuyo Camlin Limited₹76₹764 cr26.1
Linc Limited₹91₹563 cr23.3
Sundaram Multi Pap Limited₹1₹32 cr
Same industry · latest reported numbers · not a recommendation.
Corporate actions
Dividend yield
0.42%
trailing 12 months
Dividend / share (TTM)
₹1
Last dividend
₹0.5
ex 19 Aug 2026
ActionDetailEx-date
Dividend₹0.5 / share19 Aug 2026
Dividend₹0.5 / share4 Feb 2026
Dividend₹1 / share8 Aug 2025
Who owns it · 2026-06-30
No pledge
Promoter
78.6%
FII / Foreign
0.8%
DII / Domestic
10.3%
Retail / others
10.4%
Smart-money activity
Bulk / block deals
BoughtNEW MARK CAPITAL AIF LLP · NSE6.61 L @ ₹28028 Oct 24
BoughtNK SECURITIES RESEARCH PRIVATE LIMITED · NSE5.43 L @ ₹474.041 Dec 23
SoldNK SECURITIES RESEARCH PRIVATE LIMITED · NSE5.43 L @ ₹474.541 Dec 23
What shareholders were asked to approve

A company cannot decide everything on its own. Things like a top executive’s pay, issuing new shares, or re-appointing a director have to be put to the people who own the company, and they vote — one vote per share. So whoever owns the most shares has the most say.

Yearly shareholder meeting · 27 Aug 2026
See the official result
1
To receive, consider and adopt the Audited Financial Statements (Standalone and Consolidated) of the Company for the financial year ended March 31, 2026, and the Reports of the Board of Directors and Auditors thereon.
Backed by 100% of shareholders other than promotersneeded 50%
74.82 L votes for, 15 against · 0% of mutual funds and other big investors said no
2
To declare a dividend of Rs. 0.50/- per equity share of Rs. 5/- each of the Company for the financial year ended March 31, 2026.
Backed by 100% of shareholders other than promotersneeded 50%
74.82 L votes for, 15 against · 0% of mutual funds and other big investors said no
3
To appoint a director in place of Mr. Vimalchand Jugraj Rathod (DIN: 00123007), who retires by rotation, and being eligible, offers himself for re-appointment.
Promoters had a personal stake in this
Backed by 100% of shareholders other than promotersneeded 50%
74.82 L votes for, 15 against · 0% of mutual funds and other big investors said no
4
To appoint a director in place of Mr. Mohit Khubilal Rathod (DIN: 00122951), who retires by rotation, and being eligible, offers himself for re-appointment.
Promoters had a personal stake in this
Backed by 99% of shareholders other than promotersneeded 50%
74.26 L votes for, 55,682 against · 1% of mutual funds and other big investors said no

Every vote count above is taken from the result the company filed with the stock exchange, certified by an independent counter. To work out what would have happened without the promoters, we simply remove their votes and re-apply the same legal bar the proposal had to clear. Nothing here is an estimate or an opinion.

Who controls this company, and what it pays them

Most Indian companies are controlled by a family or group — the promoters. The exchange requires them to be listed by name, including members who own no shares at all, and requires the company to disclose any business it does with them.

The promoter group — 10 named members
owning 78.6% between them · as of 2026-06-30
Khubilal Jugraj Rathod15.74%
Vimalchand Jugraj Rathod11.80%
Manjula Vimalchand Rathod7.85%
Mohit Khubilal Rathod7.85%
Niramala Khubilal Rathod7.85%
Rajesh Khubilal Rathod7.85%
Sumit Rathod7.85%
Sangita Rajesh Rathod3.93%
Business done with them
FY2025 · 4 of the group
The company paid ₹74 cr to companies in the promoter group last year — about 6.8% of its ₹1,080 cr revenue and received ₹57 cr back from them.
MOHIT KHUBILAL RATHOD
Contribution made to them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 7.85% of the company
₹20 cr
company paid
KHUBILAL JUGRAJ RATHOD
Contribution received from them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 15.74% of the company
₹20 cr
company received
KHUBILAL JUGRAJ RATHOD
Contribution made to them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 15.74% of the company
₹18 cr
company paid
VIMALCHAND JUGRAJ RATHOD
Contribution received from them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 11.80% of the company
₹16 cr
company received
VIMALCHAND JUGRAJ RATHOD
Contribution made to them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 11.80% of the company
₹14 cr
company paid
RAJESH KHUBILAL RATHOD
Contribution received from them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 7.85% of the company
₹14 cr
company received
RAJESH KHUBILAL RATHOD
Contribution made to them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 7.85% of the company
₹9 cr
company paid
KHUBILAL JUGRAJ RATHOD
Other payments to them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 15.74% of the company
₹8 cr
company paid
MOHIT KHUBILAL RATHOD
Contribution received from them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 7.85% of the company
₹8 cr
company received
RAJESH KHUBILAL RATHOD
Other payments to them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 7.85% of the company
₹3 cr
company paid
MOHIT KHUBILAL RATHOD
Other payments to them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 7.85% of the company
₹93.9 L
company paid
VIMALCHAND JUGRAJ RATHOD
Other payments to them · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 11.80% of the company
₹85.8 L
company paid
VIMALCHAND JUGRAJ RATHOD
Leases As Lessee · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 11.80% of the company
₹14.2 L
company received
KHUBILAL JUGRAJ RATHOD
Leases As Lessee · Interest Expenses, Director/Managerial Remuneration, Loan Taken, Loan Repaid
also owns 15.74% of the company
₹3.9 L
company received

The company also transacted with 25 other related parties — subsidiaries, joint ventures, directors and others — that we could not match by name to the promoter list above. Some may still be connected to the family; we only count the ones the filings let us match with certainty.

Names and holdings from the company’s shareholding pattern filed with the exchange; transactions from the related-party note in its annual report. Every figure is as filed — these are legal, disclosed dealings, and what to make of them is your call.

Money it raised, and what it did with it

When a company raises money from investors, it has to say up front what the money is for. The rules then make it report, every three months until the money is gone, how much of each of those things it has actually paid for — so a promise made while asking for the money can be checked afterwards.

₹6 cr raised in Dec 2023 by selling shares to the public

The company has not broken this money down into purposes in its filing for Mar 2026, so there is nothing to measure it against yet. ICRA Limited watches the spending on the exchange’s behalf.

Every figure above is taken from the statement the company files with the stock exchange each quarter, for as long as money it has raised remains unspent. The only thing we work out is how much of each stated purpose has been paid for — one number divided by another from the same filing. Whether a plan that changed was a good change is not something a filing can tell you. See the filing

How the stock has moved · adjusted for splits & bonuses
Data from primary exchange filings · analysis tool, not investment advice.