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Flair Writing Industries Limited

FLAIRConsumer Durables22 Nov 2023 – 24 Nov 2023INE00Y201027

Promoters KHUBILAL JUGRAJ RATHOD · VIMALCHAND JUGRAJ RATHOD

On listing day it
—
we hold no exchange bar dated on the listing date
Since then, against the issue price
-24.6%
₹229.32 on 30 Sept 2026

Against an issue price of ₹304. Split- and bonus-adjusted official closes — a past move, never a forecast.

Issue price
₹304
final issue price
Issue size
₹593 cr
Fresh And OFS
Lot size
49 sh
₹14,896 a lot
Listed on
1 Dec 2023
NSE
Now trading as FLAIR — see its filed financials and price history →
Valued at the offer price₹3,204 cr10,53,95,378 shares after the issue × ₹304, the final issue price. Not a market capitalisation — that moves with the traded price.
Notes

Flair Writing Industries Limited raised ₹593 crore through a mainboard initial public offer.

The filing places it in Consumer Durables and names two promoters: KHUBILAL JUGRAJ RATHOD and VIMALCHAND JUGRAJ RATHOD.

The book was open from 22 November 2023 to 24 November 2023.

The issue was priced at ₹304 a share, from a band of ₹288 to ₹304.

Of the offer, ₹292 crore is a fresh issue of shares — money that goes to the company — and ₹301 crore is an offer for sale, which goes to existing shareholders selling down. Valued at the final issue price.

The issuer reported the offer subscribed 49.0 times the shares on offer. That is its own final figure, filed with the exchange after the book closed — not a reading we took while bidding was open.

The shares listed on 1 December 2023.

The last official close on file is ₹229 (30 September 2026), which is 24.6% below the issue price.

It now trades as FLAIR, and its filed financials are on its company page.

How it has done since listing
NSE close · 30 Sept 2026
Issue price
₹304
final issue price
Listing-day move
—
Now vs issue price
-24.6%
30 Sept 2026
Since first close
—

Shares sold in the issue at ₹304 last closed at ₹229.32.

See FLAIR’s filed financials and price history →

Official exchange closes, restated for splits, bonuses and rights issues since listing. A record of past price movement, not a forecast.

The offer
Regulation 6(1)
Issue price
₹304
face value ₹5
Lot size
49 sh
₹14,896 a lot
Issue size
₹593 cr
Fresh And OFS
Shares after issue
10.54 cr
10,53,95,378
Where the money goes₹593 cr
Fresh issue — goes to the company₹292 cr49.2%
Offer for sale — goes to selling shareholders₹301 cr50.8%

Share counts converted at ₹304, the final issue price.

How it was priced
Book-built — the price was discovered inside a band from the bids received
Listing sought at
BSE And NSE
Designated exchange
NSE
Discount
None offered
Registered office
Western India
Company website
www.flairworld.in
Registrar
Link Intime India Private Limited
Lead managers
  • Other LM / BRLM
  • Axis Capital Limited
What happens when
3-day book
  1. Bidding opens22 Nov 2023
  2. Bidding closes24 Nov 2023
  3. Basis of allotmentnot published

    Not published in the exchange feeds we ingest — we do not estimate it.

  4. Listing1 Dec 2023
How the bidding went
as filed after the close
49.00x
subscribed — filed by the issuer

This is the issuer’s own final figure, filed with the exchange once bidding had closed — not a reading we took while the book was open. The exchange publishes only a running cumulative figure and no history, so for an issue nobody polled live this filing is the only account of the book that exists. It covers the whole offer and carries no breakdown by category and no timestamp.

Who the offer was set aside for
as filed by the issuer at listing
  • Anchor investors30.0%
  • Qualified institutional buyers20.0%
  • Non-institutional investors15.0%
  • Retail individual investors35.0%

No part of the offer was set aside for market maker, reserved portion or other.

The portion of the offer set aside for each category before bidding opened, as the issuer filed it. The anchor allocation is filed as its own line rather than inside the institutional one, so these add up to the whole offer. Shares as filed; the percentages are computed against the offer's own share count.

Demand at each price

We did not poll this issue while its book was open. The exchange publishes only the current cumulative figure and no history, so a subscription series cannot be reconstructed after an issue closes.

Anchor investors

We have not extracted an anchor allotment list for this issue.

When locked shares come free
computed from ICDR rules
  • All other pre-issue capital
    SEBI ICDR 2018 Reg. 17 — all other pre-issue capital, 6 months from allotment
    1 Jun 2024
    already free
  • Promoters' minimum contribution
    SEBI ICDR 2018 Reg. 16(1)(a) — promoters' minimum contribution, 18 months from allotment
    1 Jun 2025
    already free

Computed from the SEBI ICDR 2018 lock-in rules, not disclosed by the issuer or the exchange. The regulation counts from the date of allotment, which no feed we ingest publishes, so these are counted from the listing date and fall at most two to three business days later than the true expiry.

How the price was set
as printed in the prospectus

Every offer document must set out the reasoning behind its own price: what the company earned in the years before it came to market, and what multiple of those earnings it is asking for. This is that chapter — the issuer’s argument for its price, not our assessment of it.

Asking, at the top of the band
—
The issuer's chosen peers
—
Earnings the price leans on
₹8.32
diluted, per share

Figures as printed in the offer document's "Basis for Offer Price" chapter. A record of the case the issuer made for its own price, not our valuation of it.

Restated financials

Everything we extracted from this issue's offer document is the pricing justification rather than the restated statements — it is shown under how the offer was priced. The restated financial statements themselves have not been extracted for this issue.

Objects of the offer

We have not extracted this section from the offer document for this issue yet. It is read from the abridged prospectus, and several offer documents are served as .zip archives or as scanned pages with no text layer.

Who the issuer compares itself to
as printed in the offer document

The offer document must name the listed companies the issuer considers comparable, and print their valuation figures beside its own. This is that list — the issuer’s choice of comparison, not ours.

CompanyP/ERoNW
Cello World Limited59.323.2%
Kokuyo Camlin Limited66.09.7%
Linc Limited28.123.4%
The issuer’s own figures, as it printed them
EPS
₹12.66
NAV per share
₹46.90
Return on net worth
31.17%

The issuer's own figures as printed at the head of the same table — its claim about itself, on the same basis as its claims about the companies below.

Figures as PRINTED by the issuer in its own offer document. The comparison set is the issuer's choice, not ours.

Who ran this issue, and what else they have run
past issues only
Lead manager
FirmIssuesTypical listing move
Axis Capital Limited
2021 – 2026
86
18 measurable
+11.7%
Registrar
FirmIssuesTypical listing move
Link Intime India Private Limited
2021 – 2026
175
14 measurable
+10.2%

A count of what happened to the other issues each firm was named on, computed from exchange closes. Not a rating, not a ranking, and not a view on the firm.

Read the offer documents
4 filed

Compiled from NSE and SEBI offer documents and exchange feeds. A description of the issue and of the bids received — not investment advice, and not a view on whether to apply. No grey-market premium, no allotment lookup and no listing-gain estimate is published here.