MUFTIConsumer Discretionary

Credo Brands Marketing Limited

Speciality Retail · ISIN INE220Q01020 · BSE 544058 · NSE EQ · FV ₹2
Last price
₹73
+1.42%today
What this company does

Credo Brands Marketing Limited operates in Speciality Retail, part of the Consumer Discretionary sector. It booked ₹153 cr of revenue in its latest quarter (Q4 FY25) and kept 9.0% of sales as profit.

In the report:
80out of 100
Equitytale Health Score
Fortress

Healthier than 80% of companies in Consumer Discretionary, on the 5 of 6 measures we could read for it. Each measure is ranked against the 63–421 companies that reported it.

Measures financial condition, not whether to buy. Learn what this score means · How this is calculated

Price momentum
neutral
RSI (14)
40

At close. Not part of the score.

Profitability & returns69

How much profit it earns on the money it employs

Balance sheet78

How much it owes, and whether earnings cover the interest

Cash quality70

Whether reported profit actually arrives as cash

Valuation98

What today's price implies, against our models or its peers · highest in its sector on what we could measure

Governance & risk100

How much of the promoters' stake is pledged, and how much they hold · highest in its sector on what we could measure

Not measurable for this company: growth & consistency. Those pillars are left out of the score rather than counted as zero.

Is this company doing well?
not investment advice
Strengths
Makes a profit
Sales up 15% vs last year
Profit up 96% vs last year
Promoters hold 55%
No promoter shares pledged
Virtually debt-free
Turns profit into real cash
Watch-outs
None flagged from our data

What if I invest in MUFTI?

Set a growth rate and see what a monthly SIP would add up to. Your assumption, our arithmetic.

You would put in
₹12.00 lakh
120 instalments
At 5% a year, it would become
₹15.50 lakh

The slider starts at 5%, taken from a generic assumption, not this company's history. That is history, not a forecast — this is your assumption, and the figure above is arithmetic on it. Returns are not steady year to year, and a real holding would not grow in a straight line. We do not publish price targets or predict returns.

Key ratios · latest quarter + price
₹73 +1.42%
latest close · 2026-09-17
52-wk low ₹7042 sessions so far52-wk high ₹89
Is it cheap or expensive?
What you pay for the profits, book value and cash flow. Higher isn't automatically worse — it can signal faster growth.
P/E ratio8.6Low
LowAverageHigh
P/B ratio1.17Moderate
Below bookModerateHigh
EV / EBITDA2.5Low
LowAverageHigh
How good is the business?
How much profit it earns from its money and its sales.
Return on equity13.5%Fair
WeakFairStrong ▸15%
Return on capital15.5%Strong
WeakFairStrong
Net margin9.0%Decent
ThinDecentStrong
EBITDA margin28.7%Healthy
ThinDecentHealthy
Is it financially safe?
How much it owes, and whether it can comfortably cover it.
Debt to equity0.00Comfortable
LowModerateHigh ▸1
Interest cover3.9×Okay
RiskyOkayStrong ▸5×
Current ratio3.61Ample
Tight ◂1HealthyAmple
More figures
Market cap
₹479 cr
Book value
₹63
EPS
₹2.13
latest quarter
Net debt
₹-44 cr
more cash than debt
Enterprise value
₹435 cr
EBITDA
₹176 cr
annualised
EBIT
₹102 cr
annualised
Operating margin
16.6%
Return on assets
7.2%
Earnings yield
11.61%
P/S
0.78
Sales / share
₹93.8
Tax rate
27.0%
Face value
₹2
Shares
6.5 cr
Working capital
₹300 cr
Current assets
₹415 cr
Current liabilities
₹115 cr
Delivery %
58.1%
Strong / safeFairWeak / riskyValuation — a level, not good/badBands are general rules of thumb, not advice.

P/E, ROE, ROCE and margins are annualised from the latest quarter; per-share and balance-sheet ratios use the most recent balance sheet on file · prices as of 2026-09-17.

Worth vs price · from the FY 2025 report & filings
not investment advice
Looks underpricedMedium confidence
Median of 2 models ₹124 vs market price ₹73 — price is 41% below it
Safety cushion+40.7%(target ≥ +20%)
Models span ₹82₹166, midpoint ₹124
Model ₹124
Price ₹73
Cheap sideExpensive side

An educational model from the company's own filings, every assumption shown — not investment advice or a price target. Prices can stay above or below any model for years.

P&L · Q4 FY25 (consolidated)
Revenue from Operations₹153 cr
Other Income₹3 cr
Total Income₹156 cr
Cost of Materials₹4 cr
Purchases of Stock-in-Trade₹62 cr
Inventory Change (±)₹4 cr
Employee Benefit Expense₹8 cr
Finance Costs₹6 cr
Depreciation & Amortisation₹19 cr
Other Expenses₹33 cr
Total Expenses₹137 cr
Profit before Tax₹19 cr
Tax Expense₹5 cr
Net Profit₹14 cr
Net margin on total income8.9%
Where the money goes · Q4 FY25
% of total income
Materials + stock-in-trade₹70 cr45.1%
Employee benefit expense₹8 cr5.4%
Finance costs₹6 cr4.2%
Depreciation & amortisation₹19 cr11.9%
Other expenses₹33 cr21.3%
Tax expense₹5 cr3.3%
Profit for the period₹14 cr8.9%
Total income ₹156 cradds up to ₹100 ✓
Quarterly results · consolidated (₹ cr)
MetricQ2 FY25Q3 FY25Q4 FY25
Revenue186 cr156 cr153 cr
Total income186 cr157 cr156 cr
Expenses151 cr133 cr137 cr
Profit before tax35 cr24 cr19 cr
Tax9 cr6 cr5 cr
Net profit (owners' share)26 cr18 cr14 cr
Net margin (owners' share, on revenue)14.3%11.8%9.0%
EPS (₹)4.102.812.13
YoY (latest quarter): total income +16.0% · net profit +95.8%
Balance sheet & cash flow · as of Mar 2025
Debt-free
Total assets
₹769 cr
Shareholder equity
₹410 cr
parent shareholders
Total debt
₹1 cr
Cash
₹45 cr
Cash flow · H1 FY25
Operating
₹64 cr
Investing
₹-13 cr
Financing
₹-52 cr
Peer comparison
Speciality Retail · by market value
CompanyPriceMarket capP/E
Trent Limited₹2,789₹1.49 L cr71.7
Lenskart Solutions Limited₹680₹1.18 L cr132.8
Arvind Fashions Limited₹425₹15,648 cr141.7
Vedant Fashions Limited₹568₹13,788 cr51.6
Aditya Birla Lifestyle Brands Limited₹82₹10,058 cr85.8
Aditya Vision Limited₹633₹8,175 cr26.5
V2 Retail Limited₹210₹7,672 cr45.7
Aditya Birla Fashion and Retail Limited₹50₹6,158 cr
Shankara Buildpro Limited₹1,245₹3,019 cr21.1
Same industry · latest reported numbers · not a recommendation.
Corporate actions
Dividend yield
2.73%
trailing 12 months
Dividend / share (TTM)
₹2
Last dividend
₹2
ex 28 Aug 2026
ActionDetailEx-date
Dividend₹2 / share28 Aug 2026
Dividend₹3 / share10 Sep 2025
Dividend₹0.5 / share21 Aug 2024
Who owns it · 2026-06-30
No pledge
Promoter
55.0%
FII / Foreign
0.5%
DII / Domestic
3.0%
Retail / others
41.5%
Promoter stake down 0.4% over the last 12 quarters.
Smart-money activity
Bulk / block deals
BoughtOHM TRADING SOLUTIONS CORP · NSE3.50 L @ ₹179.526 May 25
BoughtGRAVITON RESEARCH CAPITAL LLP · NSE5.03 L @ ₹183.557 Aug 24
SoldGRAVITON RESEARCH CAPITAL LLP · NSE5.03 L @ ₹183.767 Aug 24
What shareholders were asked to approve

A company cannot decide everything on its own. Things like a top executive’s pay, issuing new shares, or re-appointing a director have to be put to the people who own the company, and they vote — one vote per share. So whoever owns the most shares has the most say.

Yearly shareholder meeting · 11 Sep 2026
See the official result
1
Receive, consider and adopt the Audited Financial Statement of the Company for the financial year ended March 31, 2026, together with the Reports of the Board of Directors and the Auditors thereon
Backed by 98% of shareholders other than promotersneeded 50%
6.38 L votes for, 11,440 against · 0% of mutual funds and other big investors said no
2
Declare Dividend of Rs. 2.00 per share on Equity Shares of Rs. 2.00 each for the financial year ended March 31, 2026
Backed by 98% of shareholders other than promotersneeded 50%
6.38 L votes for, 11,334 against · 0% of mutual funds and other big investors said no
3
Appointment of Mrs. Poonam Khushlani, who retires by rotation, and being eligible, offers herself for re-appointment
Backed by 98% of shareholders other than promotersneeded 50%
6.34 L votes for, 15,476 against · 0% of mutual funds and other big investors said no
4
Re-appointment of Mr. Kamal Khushlani as Chairman and Managing Director of the Company
Backed by 96% of shareholders other than promotersneeded 75%
6.25 L votes for, 24,764 against · 69% of mutual funds and other big investors said no

Every vote count above is taken from the result the company filed with the stock exchange, certified by an independent counter. To work out what would have happened without the promoters, we simply remove their votes and re-apply the same legal bar the proposal had to clear. Nothing here is an estimate or an opinion.

Who controls this company, and what it pays them

Most Indian companies are controlled by a family or group — the promoters. The exchange requires them to be listed by name, including members who own no shares at all, and requires the company to disclose any business it does with them.

The promoter group — 6 named members
owning 55.0% between them · as of 2026-06-30
Kamal D Khushlani28.00%
Poonam Khushlani21.47%
Andrew Kamal Khushlani2.76%
Sonakshi Kamal Khushlani2.76%
G G AUTOMOTIVE GEARS LIMITEDno shares
Kennedy Ram Gajrano shares

Names and holdings from the company’s shareholding pattern filed with the exchange; transactions from the related-party note in its annual report. Every figure is as filed — these are legal, disclosed dealings, and what to make of them is your call.

How the stock has moved · adjusted for splits & bonuses
Data from primary exchange filings · analysis tool, not investment advice.