FIRSTCRYConsumer Services

Brainbees Solutions Limited

E-Retail/ E-Commerce · ISIN INE02RE01045 · BSE 544226 · NSE EQ · FV ₹2
Last price
₹169
-0.45%today
What this company does

Brainbees Solutions Limited operates in E-Retail/ E-Commerce, part of the Consumer Services sector. It booked ₹2,106 cr of revenue in its latest quarter (Q1 FY27) and kept -1.5% of sales as profit. It is the 7th largest of 9 E-Retail/ E-Commerce companies we track, by market value.

Industry Outlook Navigating a Landscape of Opportunity The mother, baby, and kids’ category is undergoing transformation, driven by changing demographics, rising incomes, and growing digital influence.
In the report:
50out of 100
Equitytale Health Score
Mixed

Healthier than 50% of companies in Consumer Services, on the 4 of 6 measures we could read for it. Each measure is ranked against the 34–46 companies that reported it.

Measures financial condition, not whether to buy. Learn what this score means · How this is calculated

Price momentum
oversold
RSI (14)
27

At close. Not part of the score.

Profitability & returns13

How much profit it earns on the money it employs

Balance sheet39

How much it owes, and whether earnings cover the interest

Valuation93

What today's price implies, against our models or its peers

Governance & risk100

How much of the promoters' stake is pledged, and how much they hold · highest in its sector on what we could measure

Not measurable for this company: cash quality, growth & consistency. Those pillars are left out of the score rather than counted as zero.

Is this company doing well?
not investment advice
Some things to watch
Strengths
Sales up 13% vs last year
No promoter shares pledged
Watch-outs
! Currently loss-making
! Thin -1.5% net margin
! Low -2.6% return on equity

What if I invest in FIRSTCRY?

Set a growth rate and see what a monthly SIP would add up to. Your assumption, our arithmetic.

You would put in
₹12.00 lakh
120 instalments
At 10% a year, it would become
₹20.15 lakh

The starting rate is a round number, not a view on this company — this is your assumption, and the figure above is arithmetic on it. Returns are not steady year to year, and a real holding would not grow in a straight line. We do not publish price targets or predict returns.

Key ratios · latest quarter + price
₹169 -0.45%
latest close · 2026-09-17
52-wk low ₹16542 sessions so far52-wk high ₹223
Is it cheap or expensive?
What you pay for the profits, book value and cash flow. Higher isn't automatically worse — it can signal faster growth.
P/B ratio1.70Moderate
Below bookModerateHigh
EV / EBITDA24.3High
LowAverageHigh
How good is the business?
How much profit it earns from its money and its sales.
Return on equity-2.6%Loss
WeakFairStrong ▸15%
Return on capital-0.4%Loss
WeakFairStrong
Net margin-1.5%Loss
ThinDecentStrong
EBITDA margin4.2%Thin
ThinDecentHealthy
Is it financially safe?
How much it owes, and whether it can comfortably cover it.
Debt to equity0.11Comfortable
LowModerateHigh ▸1
Interest cover-0.2×Risky
RiskyOkayStrong ▸5×
Current ratio2.14Ample
Tight ◂1HealthyAmple
More figures
Market cap
₹8,220 cr
Book value
₹99
EPS
₹-0.64
latest quarter
Net debt
₹348 cr
owes more than its cash
Enterprise value
₹8,568 cr
EBITDA
₹353 cr
annualised
EBIT
₹-25 cr
annualised
Operating margin
-0.3%
Return on assets
-1.4%
Earnings yield
P/S
0.98
Sales / share
₹173.5
Tax rate
Face value
₹2
Shares
48.6 cr
Working capital
₹2,432 cr
Current assets
₹4,561 cr
Current liabilities
₹2,129 cr
Delivery %
36.6%
Strong / safeFairWeak / riskyValuation — a level, not good/badBands are general rules of thumb, not advice.

P/E, ROE, ROCE and margins are annualised from the latest quarter; per-share and balance-sheet ratios use the most recent balance sheet on file · prices as of 2026-09-17.

Worth vs price · from the FY 2025 report & filings
not investment advice
Hard to value confidentlyLow confidence
The company's latest annual profit was negative, so we won't call it cheap off older profits.

An educational model from the company's own filings, every assumption shown — not investment advice or a price target. Prices can stay above or below any model for years.

P&L · Q1 FY27 (consolidated)
Revenue from Operations₹2,106 cr
Other Income₹47 cr
Total Income₹2,153 cr
Cost of Materials₹250 cr
Purchases of Stock-in-Trade₹1,161 cr
Inventory Change (±)₹-74 cr
Employee Benefit Expense₹183 cr
Finance Costs₹37 cr
Depreciation & Amortisation₹94 cr
Other Expenses₹527 cr
Total Expenses₹2,177 cr
Exceptional Items₹-18 cr
Profit before Tax₹-43 cr
Tax Expense₹1 cr
Net Profit₹-44 cr
Net margin on total income-2.0%
Where the money goes · Q1 FY27
% of total spend
Materials + stock-in-trade₹1,337 cr61.4%
Employee benefit expense₹183 cr8.4%
Finance costs₹37 cr1.7%
Depreciation & amortisation₹94 cr4.3%
Other expenses₹527 cr24.2%
Tax expense₹1 cr0.1%
Total income ₹2,153 cr

The company made a net loss of ₹44 cr this quarter — income covered only 99 of every ₹100 it spent on costs and tax.

Quarterly results · consolidated (₹ cr)
MetricQ3 FY26Q4 FY26Q1 FY27
Revenue2,424 cr2,163 cr2,106 cr
Total income2,480 cr2,203 cr2,153 cr
Expenses2,469 cr2,233 cr2,177 cr
Profit before tax-5 cr-53 cr-43 cr
Tax33 cr-5 cr1 cr
Net profit (owners' share)-28 cr-30 cr-31 cr
Net margin (owners' share, on revenue)-1.2%-1.4%-1.5%
EPS (₹)-0.59-0.63-0.64
YoY (latest quarter): total income +12.7% · net profit
Balance sheet & cash flow · as of Mar 2026
Low debt
Total assets
₹9,028 cr
Shareholder equity
₹4,827 cr
parent shareholders
Total debt
₹595 cr
Cash
₹246 cr
Cash flow · H1 FY26
Operating
₹127 cr
Investing
₹149 cr
Financing
₹-117 cr
Peer comparison
E-Retail/ E-Commerce · by market value
CompanyPriceMarket capP/E
ETERNAL LIMITED₹322₹2.97 L cr805.9
Meesho Limited₹207₹95,542 cr
FSN E-Commerce Ventures Limited₹324₹92,748 cr289.1
Swiggy Limited₹277₹72,443 cr
Urban Company Limited₹163₹23,975 cr
Cartrade Tech Limited₹2,938₹14,109 cr68.7
Brainbees Solutions Limitedthis company₹169₹8,220 cr
RattanIndia Enterprises Limited₹26₹3,645 cr59.9
Intrasoft Technologies Limited₹90₹147 cr8.1
Same industry · latest reported numbers · not a recommendation.
Who owns it · 2026-06-30
No pledge
Promoter
FII / Foreign
3.6%
DII / Domestic
22.7%
Retail / others
66.7%
Smart-money activity
Bulk / block deals
short · NSE14 Sep 26
short · NSE103 Sep 26
short · NSE120 Aug 26
Stake changes
BoughtICICI Prudential Mutual Fund→ 5.03% · 2.00 L16 Feb 26
BoughtSBI Mutual Fund under its various Schemes→ 7.65% · 37.06 L6 Feb 25
BoughtSBI Mutual Fund under its Various Schemes→ 5.05% · 4.53 L23 Aug 24
What shareholders were asked to approve

A company cannot decide everything on its own. Things like a top executive’s pay, issuing new shares, or re-appointing a director have to be put to the people who own the company, and they vote — one vote per share. So whoever owns the most shares has the most say.

Yearly shareholder meeting · 19 Sep 2025
See the official result
1
To receive, consider and adopt the Audited Standalone Financial Statements of the Company for the financial year ended March 31, 2025 and the reports of the Board of Directors and Auditors thereon.
Backed by 100% of shareholders other than promotersneeded 50%
24.50 cr votes for, 1,624 against · 0% of mutual funds and other big investors said no
2
To receive, consider and adopt the Audited Consolidated Financial Statements of the Company for the financial year ended March 31, 2025 and the report of the Auditors thereon.
Backed by 100% of shareholders other than promotersneeded 50%
24.50 cr votes for, 1,554 against · 0% of mutual funds and other big investors said no
3
To re-appoint Mr. Sanket Hattimattur (DIN: 09593712), as a director, who retires by rotation and being eligible, offers himself for re-appointment
Backed by 100% of shareholders other than promotersneeded 50%
24.45 cr votes for, 4.47 L against · 0% of mutual funds and other big investors said no
4
Approval for change in designation of Mr. Sanket Hattimattur (DIN: 09593712) from Executive Director to Non-Executive Director of the Company.
Backed by 100% of shareholders other than promotersneeded 50%
24.49 cr votes for, 59,889 against · 0% of mutual funds and other big investors said no

Every vote count above is taken from the result the company filed with the stock exchange, certified by an independent counter. To work out what would have happened without the promoters, we simply remove their votes and re-apply the same legal bar the proposal had to clear. Nothing here is an estimate or an opinion.

Money it raised, and what it did with it

When a company raises money from investors, it has to say up front what the money is for. The rules then make it report, every three months until the money is gone, how much of each of those things it has actually paid for — so a promise made while asking for the money can be checked afterwards.

₹1,602 cr raised in Aug 2024 by selling shares to the public

As of Jun 2026, the company says it has spent 57% of what it set aside, leaving ₹686 cr still to be spent. ICRA Limited watches the spending on the exchange’s behalf.

Expenditure by Company for setting up new modern stores under the ‘Babyhug’ Brand
10%
₹10 cr of ₹94 cr
Expenditure by Company for setting up a warehouse
100%
₹14 cr of ₹14 cr
Expenditure for lease payments for existing identified modern stores owned and operated by Company, in India
70%
₹65 cr of ₹93 cr
Investment in subsidiary, Digital Age for setting up new modern stores under the Firstcry brand and other home brands of the Company
34%
₹57 cr of ₹169 cr
Investment in subsidiary, Digital Age for lease payments for existing identified modern stores owned and controlled by Digital Age in India
78%
₹102 cr of ₹131 cr
Investment in Subsidiary, Firstcry Trading for overseas expansion by setting up new modern stores
3%
₹2 cr of ₹73 cr
Spent by quarter: 25%35%41%48%53%57% (to Jun 2026)

Every figure above is taken from the statement the company files with the stock exchange each quarter, for as long as money it has raised remains unspent. The only thing we work out is how much of each stated purpose has been paid for — one number divided by another from the same filing. Whether a plan that changed was a good change is not something a filing can tell you. See the filing

How the stock has moved · adjusted for splits & bonuses
Data from primary exchange filings · analysis tool, not investment advice.