URBANCOConsumer Services

Urban Company Limited

E-Retail/ E-Commerce · ISIN INE0CAZ01013 · BSE 544515 · NSE EQ · FV ₹1
Last price
₹163
-1.06%today
What this company does

Urban Company Limited operates in E-Retail/ E-Commerce, part of the Consumer Services sector. It booked ₹528 cr of revenue in its latest quarter (Q1 FY27) and kept -17.4% of sales as profit. It is the 5th largest of 9 E-Retail/ E-Commerce companies we track, by market value.

segments Urban Company operates as a technology-led, full-stack platform providing a broad spectrum of home and beauty services across India and international markets. Our business is organized into four primary business segments: 1 India Consumer Services (ex InstaHelp) The core marketplace for home and beauty services in India, representing the largest revenue contributor and benefiting from significant scale.
In the report:
35out of 100
Equitytale Health Score
Strained

Healthier than 35% of companies in Consumer Services, on the 4 of 6 measures we could read for it. Each measure is ranked against the 44–46 companies that reported it.

Measures financial condition, not whether to buy. Learn what this score means · How this is calculated

Price momentum
neutral
RSI (14)
52

At close. Not part of the score.

Profitability & returns2

How much profit it earns on the money it employs · lowest in its sector on what we could measure

Balance sheet65

How much it owes, and whether earnings cover the interest

Valuation24

What today's price implies, against our models or its peers

Governance & risk72

How much of the promoters' stake is pledged, and how much they hold

Not measurable for this company: cash quality, growth & consistency. Those pillars are left out of the score rather than counted as zero.

Is this company doing well?
not investment advice
Some things to watch
Strengths
No promoter shares pledged
Virtually debt-free
Watch-outs
! Currently loss-making
! Thin -17.4% net margin
! Low -17.2% return on equity
! Operating cash flow is negative

What if I invest in URBANCO?

Set a growth rate and see what a monthly SIP would add up to. Your assumption, our arithmetic.

You would put in
₹12.00 lakh
120 instalments
At 10% a year, it would become
₹20.15 lakh

The starting rate is a round number, not a view on this company — this is your assumption, and the figure above is arithmetic on it. Returns are not steady year to year, and a real holding would not grow in a straight line. We do not publish price targets or predict returns.

Key ratios · latest quarter + price
₹163 -1.06%
latest close · 2026-09-17
52-wk low ₹12742 sessions so far52-wk high ₹184
Is it cheap or expensive?
What you pay for the profits, book value and cash flow. Higher isn't automatically worse — it can signal faster growth.
P/B ratio11.18High
Below bookModerateHigh
How good is the business?
How much profit it earns from its money and its sales.
Return on equity-17.2%Loss
WeakFairStrong ▸15%
Return on capital-13.4%Loss
WeakFairStrong
Net margin-17.4%Loss
ThinDecentStrong
EBITDA margin-11.4%Loss
ThinDecentHealthy
Is it financially safe?
How much it owes, and whether it can comfortably cover it.
Debt to equity0.00Comfortable
LowModerateHigh ▸1
Interest cover-24.4×Risky
RiskyOkayStrong ▸5×
Current ratio4.51Ample
Tight ◂1HealthyAmple
More figures
Market cap
₹23,975 cr
Book value
₹15
EPS
₹-0.60
latest quarter
Net debt
₹-120 cr
more cash than debt
Enterprise value
₹23,856 cr
EBITDA
₹-240 cr
annualised
EBIT
₹-303 cr
annualised
Operating margin
-14.4%
Return on assets
-13.6%
Earnings yield
P/S
11.34
Sales / share
₹14.4
Tax rate
Face value
₹1
Shares
147.3 cr
Working capital
₹1,517 cr
Current assets
₹1,950 cr
Current liabilities
₹432 cr
Delivery %
36.1%
Strong / safeFairWeak / riskyValuation — a level, not good/badBands are general rules of thumb, not advice.

P/E, ROE, ROCE and margins are annualised from the latest quarter; per-share and balance-sheet ratios use the most recent balance sheet on file · prices as of 2026-09-17.

Worth vs price · from the FY 2026 report & filings
not investment advice
Hard to value confidentlyLow confidence
The company's latest annual profit was negative, so we won't call it cheap off older profits.

An educational model from the company's own filings, every assumption shown — not investment advice or a price target. Prices can stay above or below any model for years.

P&L · Q1 FY27 (consolidated)
Revenue from Operations₹528 cr
Other Income₹38 cr
Total Income₹566 cr
Cost of Materials₹0 cr
Purchases of Stock-in-Trade₹111 cr
Inventory Change (±)₹-11 cr
Employee Benefit Expense₹151 cr
Finance Costs₹3 cr
Depreciation & Amortisation₹16 cr
Other Expenses₹370 cr
Total Expenses₹640 cr
Exceptional Items₹-5 cr
Profit before Tax₹-79 cr
Tax Expense₹8 cr
Share of JV / Associates₹-5 cr
Net Profit₹-92 cr
Net margin on total income-16.3%
Where the money goes · Q1 FY27
% of total spend
Materials + stock-in-trade₹100 cr15.4%
Employee benefit expense₹151 cr23.3%
Finance costs₹3 cr0.5%
Depreciation & amortisation₹16 cr2.4%
Other expenses₹370 cr57.1%
Tax expense₹8 cr1.3%
Total income ₹566 cr

The company made a net loss of ₹92 cr this quarter — income covered only 87 of every ₹100 it spent on costs and tax.

Quarterly results · consolidated (₹ cr)
MetricQ3 FY26Q4 FY26Q1 FY27
Revenue383 cr426 cr528 cr
Total income419 cr462 cr566 cr
Expenses433 cr557 cr640 cr
Profit before tax-14 cr-95 cr-79 cr
Tax21 L61 cr8 cr
Net profit (owners' share)-21 cr-161 cr-92 cr
Net margin (owners' share, on revenue)-5.6%-37.9%-17.4%
EPS (₹)-0.14-1.08-0.60
Balance sheet & cash flow · as of Mar 2026
Debt-free
Total assets
₹2,702 cr
Shareholder equity
₹2,144 cr
parent shareholders
Total debt
₹0 cr
Cash
₹120 cr
Cash flow · H1 FY26
Operating
₹-18 cr
Investing
₹-344 cr
Financing
₹500 cr
Peer comparison
E-Retail/ E-Commerce · by market value
CompanyPriceMarket capP/E
ETERNAL LIMITED₹322₹2.97 L cr805.9
Meesho Limited₹207₹95,542 cr
FSN E-Commerce Ventures Limited₹324₹92,748 cr289.1
Swiggy Limited₹277₹72,443 cr
Urban Company Limitedthis company₹163₹23,975 cr
Cartrade Tech Limited₹2,938₹14,109 cr68.7
Brainbees Solutions Limited₹169₹8,220 cr
RattanIndia Enterprises Limited₹26₹3,645 cr59.9
Intrasoft Technologies Limited₹90₹147 cr8.1
Same industry · latest reported numbers · not a recommendation.
Who owns it · 2026-06-30
No pledge
Promoter
19.0%
FII / Foreign
55.3%
DII / Domestic
11.4%
Retail / others
9.7%
Promoter stake down 1.4% over the last 6 quarters.
Smart-money activity
Bulk / block deals
short · NSE116 Sep 26
short · NSE85210 Sep 26
short · NSE5949 Sep 26
Stake changes
SoldAccel India IV (Mauritius) Limited→ 4.84% · 2.00 cr13 Aug 26
BoughtSBI Mutual fund under its Various Schemes→ 8.84% · 3.50 cr13 Aug 26
BoughtSBI Mutual fund undet its Various Schemes→ 6.55% · 6.05 cr17 Mar 26
What shareholders were asked to approve

A company cannot decide everything on its own. Things like a top executive’s pay, issuing new shares, or re-appointing a director have to be put to the people who own the company, and they vote — one vote per share. So whoever owns the most shares has the most say.

Postal ballot · 28 Feb 2026
See the official result
1
To approve amendment in the Urban Company Limited Employee Stock Option Scheme, 2015
Backed by 93% of shareholders other than promotersneeded 75%
71.60 cr votes for, 5.58 cr against · 27% of mutual funds and other big investors said no
2
To approve grant of stock options to the employees of the Group companies including subsidiary companies and Associate companies, in India or outside India, of the Company under Urban Company Limited Employee Stock Option Scheme 2015
Backed by 93% of shareholders other than promotersneeded 75%
71.60 cr votes for, 5.58 cr against · 27% of mutual funds and other big investors said no
3
To approve implementation of Urban Company Limited Employee Stock Option Scheme 2015 through Trust Route and amendments thereto
Backed by 93% of shareholders other than promotersneeded 75%
71.60 cr votes for, 5.58 cr against · 27% of mutual funds and other big investors said no
4
Authorisation for providing interest free loan to Urban Company ESOP Trust for implementation of Urban Company Limited Employee Stock Option Scheme 2015 through Trust Route and amendments thereto
Backed by 93% of shareholders other than promotersneeded 75%
71.60 cr votes for, 5.58 cr against · 27% of mutual funds and other big investors said no

Every vote count above is taken from the result the company filed with the stock exchange, certified by an independent counter. To work out what would have happened without the promoters, we simply remove their votes and re-apply the same legal bar the proposal had to clear. Nothing here is an estimate or an opinion.

Who controls this company, and what it pays them

Most Indian companies are controlled by a family or group — the promoters. The exchange requires them to be listed by name, including members who own no shares at all, and requires the company to disclose any business it does with them.

The promoter group — 39 named members
owning 19.0% between them · as of 2026-06-30
Abhiraj Singh Bhal6.34%
Raghav Chandra6.34%
Varun Khaitan6.34%
Abhiraj Singh Bhalno shares
Anvi Vedno shares
Ascent Eduvision Private Limitedno shares
Ashok Bhalno shares
Deepak Kanwarno shares

Names and holdings from the company’s shareholding pattern filed with the exchange; transactions from the related-party note in its annual report. Every figure is as filed — these are legal, disclosed dealings, and what to make of them is your call.

Money it raised, and what it did with it

When a company raises money from investors, it has to say up front what the money is for. The rules then make it report, every three months until the money is gone, how much of each of those things it has actually paid for — so a promise made while asking for the money can be checked afterwards.

₹472 cr raised in Sep 2025 by selling shares to the public

The company has not broken this money down into purposes in its filing for Jun 2026, so there is nothing to measure it against yet. Care Ratings Limited watches the spending on the exchange’s behalf.

Every figure above is taken from the statement the company files with the stock exchange each quarter, for as long as money it has raised remains unspent. The only thing we work out is how much of each stated purpose has been paid for — one number divided by another from the same filing. Whether a plan that changed was a good change is not something a filing can tell you. See the filing

How the stock has moved · adjusted for splits & bonuses
Data from primary exchange filings · analysis tool, not investment advice.